petit maison" design project that the company SELVA is going to spread in the furniture industry around the world, by opening a new flagship store named SELVA MILANO, conceived by the Italian architect Aldo Cibic.

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‘petit maison’: selva milano launches the new design concept

‘Petit Maison’: SELVA MILANO launches the new design concept

A small dimensions apartment, organized in elegant but above all functional spaces, in order to meet the practical needs expressed today by young people, especially in the biggest cities. This is the "petit maisondesign project that the company SELVA is going to spread in the furniture industry around the world, by opening a new flagship store named SELVA MILANO, conceived by the Italian architect Aldo Cibic.

A small dimensions apartment, organized in elegant but above all functional spaces, in order to meet the practical needs expressed today by young people, especially in the biggest cities. This is the "petit maison" design project that the company SELVA is going to spread in the furniture industry around the world, by opening a new flagship store named SELVA MILANO, conceived by the Italian architect Aldo Cibic.

With such aim, not only the interior spaces of the store but also the furnishing itself will be based on the "petit maison" concept, with multifunctional and compact furniture pieces, characterized by simple shapes and bright colors, in a total contemporary style. These will be the main features of the new 2020 collection designed by the architect Cibic, to be exhibited inside the store together with the iconic pieces of PhilippSelva, the brand line which signs the SELVA production for the high-end market.

The new opening in Bovisio Masciago, a strategic position near the well-known design capital of Milan and quickly reachable from the Malpensa airport, is only the first step of a lng-term project for SELVA. From Russia to Japan and then overseas, to the United States, there is a long list of upcoming flagship stores scheduled to open in the rest of the world. SELVA MIDDLE EAST, the Dubai store that has been operating for 15 years, was certainly the precursor of everything: "it taught us that the flagship store strategy works" – said the company's CEO, Philipp Selva. “The reputation of the brand grows exponentially thanks to these stores, and above all it allows us to have a direct dialogue with the end user. Within such dynamic realities, such as Milan and the Brianza area, in continuous development and with a strong international perspective, we certainly could not miss it".

The opening of the company’s first flagship store is scheduled for September 2020.

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Corporate name: Selva s.r.l.

Address: Via Innsbruck 23, 39100 Bolzano (BZ) Italy

telephone: +39 0471 240 111

E-mail: selva@selva.com

Website: www.selva.com | www.philippselva.com

Social Media: @selvafurniture (Facebook, Instagram, YouTube, Linkedin, Pinterest)

                        @philipp_selva (Facebook, Instagram)

 

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